What is it?
Storytelling is one of the most important activities for any organization or initiative. Sharing progress and results through effective communication engages audiences, builds interest and garners support.
The range of communication channels and platforms available today make it easier than ever before to share stories and amplify activities, and there are numerous tools to fit any budget and respond to different levels of communications expertise.
Why do it?
Greater awareness of your work among your community and other stakeholders.
Promotion of your initiatives.
Reinforce your mandate.
Attract new partners and potential funders and supporters.
How to do it?
Use your insight and convening power within your community to identify good practices that are having impact.
Be selective: stories should serve the interest of the greater community and not over emphasize single actors.
Share good practices using a communications tool that you can develop and manage.
Develop a regular and branded series to amplify good practices and stories. Providing your community with consistent content — e.g. in the form of a monthly or quarterly email newsletter — helps encourage engagement and spreads knowledge.
+ Points to Consider
Developing the concept
Keep it simple by telling a narrative that people can relate to and quickly understand the main takeaway(s). The best stories are those that spark interest and nudge people to act and learn more. Avoid communicating too many actions and ideas in one go.
Short attention spans mean that web and social communications must be concise. Use language that is clear and keep paragraphs and posts short. Add visuals where possible.
Free or minimal fee website building and hosting platforms offer a quick and effective means to create an online presence. We use Squarespace, but there are many other platforms available.
Social media is another good way to connect with and reach a wider audience, as they are platforms integrated into everyday life. But don’t overstretch your capacity. Popular tools like Twitter, Instagram and Facebook are distinct and each require a dedicated effort if you want to use them effectively.